Updated: Feb 19
Within the 20 minute slot at the Marketing Meetup, Feb 2020, I was keen to share the importance of thinking disruptively and crucially share ways that you can drive new revenue streams and disrupt your own industries today!
I mention the need to create an ecosystem to allow you to maximise your addressable market and address your client's real pain points.
I break this down to explain different parts of the economy and how within different verticals and layers you should have a different product or service offering to address the clients pain points at each level (demonstrated in the graphic below).
To be disruptive, you also want to review everything you have as a business or person to tackle these pain points and use these to your advantage to disrupt your industry.
The talk was in a very relaxed atmosphere one evening, accompanied with beer and pizza, so this was the style I went for. It is very relaxed and informal but I hope you enjoy it and find it useful! THANKS TO ALL INVOLVED 🙌🏻🙌🏻
Verticals and Layers - a key concept in the talk:
Copyright © 2020 Steve Pugh
Disruptive Strategy Consultancy: Through a series of private conversations, we will strategically think through your current environment and highlight areas of greatest strategic potential for your business. This process aims to identify potential opportunities or risks and, based on this information, you can do what you wish. These conversations are free of charge, all I ask is that I meet with the decision maker in the organisation.
If there is a good mutual fit, working to agreed timescales and budgets I will then deliver a package of work to strategically target that need, helping your organisation achieve its goals.