Combining Sales, Strategy, Marketing and Management
Traditionally most business courses focus on one specialism. The Growth Strategy Roadmap™ brings sales, strategy, marketing and management together and demonstrates how they can be used to create dramatic business or career growth; with a particular focus on your personal and professional brand.
Throughout my career I have read hundreds of books however I had never seen anyone ever join the dots between different specialisms. Most books also fail to give practical guidance on actually implementing the concepts they talk about. The Growth Strategy Roadmap™ aims to tackle both of these so that you can learn techniques from any source and identify where these can be used in other areas, whilst also being given a step-by-step guide to make any business or personal goal a reality.
THE GROWTH STRATEGY ROADMAP™
WELCOME AND INTRODUCTION
PART 1 – YOUR GOALS AND AMBITIONS
PART 2 – SKILLS EMPLOYERS SEEK
PART 3 – YOUR PERSONAL & PROFESSIONAL BRAND
PART 4 – BUSINESS STRATEGY, HIGH LEVEL THEMES
PART 5 – BUSINESS STRATEGY AUDIT
PART 6 – BUSINESS STRATEGY, GROUP WIDE STRATEGIES
PART 7 – THE SIX UNIVERSAL PRINCIPLES OF SOCIAL INFLUENCE
PART 8 – MARKETING
PART 9 – SOCIAL MEDIA TOP TIPS
PART 10 – SALES APPROACHES
PART 11 – SALES PRESENTATION & BUSINESS MEETINGS
PART 12 – THE SOCIAL SIDE OF BUSINESS
PART 13 – GOOD BUSINESS MANAGEMENT
PART 14 – ADD VALUE OUTSIDE OF YOUR INTEREST
PART 15 – SALES CLOSING
PART 16 – ADVANCED TECHNIQUES
"My WHY is to try and make a difference in the world".
Born and raised in Liverpool, UK, Steve is a Management Consultant with two Masters degrees with proven experience creating transformational change through empowering teams and fundamentally transforming organisations he has been involved with.
My hope is that I can play a tiny part in helping you create a better life for you and your family through supporting your personal or business goals. I really hope you enjoy the book and all the very best for the future.